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Amazon users can now view and edit their personal profile pages

Amazon has introduced a feature allowing customers to access and modify the specific details the company uses for personalization.

How to find your Amazon 'About You' page (and how to edit it)
File photo How to find your Amazon 'About You' page (and how to edit it) Photo: Engadget

Accessing the new profile page

Users on mobile devices can find this information by tapping their name in the Me tab. Web visitors navigate to the Account section under ordering and shopping preferences to view the data. The system also responds to voice commands from Alexa for Shopping.

Examples of collected observations

Screenshots shared online show notes describing physical traits like flat buttocks or owning mismatched trash bins. Some entries list simple facts such as having a mother or receiving boxes from the retailer. These specific details form a dossier that Amazon uses to tailor the shopping experience.

Steps to edit your data

Visitors can select the About You option to review the current list of preferences. The interface allows users to change or remove information they do not wish to display. Editing these notes gives shoppers control over how Amazon represents them.

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