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Gucci unveils Spring 2027 collection at Milan Fashion Week with star-studded front row

Demna presented Gucci's new Spring 2027 collection to an eclectic front row of celebrities and athletes during the show in Milan today.

A Closer Look at Gucci’s Eclectic Spring 2027 Front Row
File photo A Closer Look at Gucci’s Eclectic Spring 2027 Front Row Photo: Vogue

Show space design and runway looks

The designer transformed the presentation venue into a replica of a Gucci boutique. Models walked out wearing boxy bombers, slinky party dresses, and giant faux fur coats during the show.

Celebrity arrivals and front row guests

Photographer German Larkin documented VIP moments as A-listers arrived in their best looks for the event. The guest list included tennis pros Aryna Sabalenka and Jannik Sinner alongside actors like Rosie Huntington-Whiteley.

Specific sightings on the front row

Cardi B appeared in a fabulous fur while Bianca Jagger wore a chic white suit. Other notable attendees included Bruna Marquezine, Shawn Mendes, and Homer Gere who rolled up in his finest suit.

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