Frosty makeup trend returns with icy tones for all skin types
Makeup artists explain how frosty eyeshadow and lip colors are making a comeback in the beauty industry.
Icy shades feel fresh again
Beauty experts say people have been surrounded by warm makeup for too long. Seeing cool, icy tones suddenly feels new to many consumers. This shift marks a move away from bronzed skin and brown liner.
Modern take on 90s style
Amrita Mehta notes that frosted makeup feels fresh because it contrasts with current trends. Pablo Macias adds that the new version is more refined than past iterations. The look catches light in a modern but understated way.
Wearable for every skin tone
Ernesto Castillo demonstrated how silvery and white eyeshadow works on various complexions. Zendaya proved that pearly white is more wearable than many people think. These artists share steps to pull off the frosty trend with specific products.
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