University of Portsmouth researchers outline six principles for honest crisis communication
Researchers at the University of Portsmouth published a study in Cogent Business & Management identifying six principles for businesses to communicate honestly during crises.
Truth alone is insufficient
The study finds that telling the truth is essential but not enough on its own. Organizations must also communicate early and treat people with respect. Showing how they intend to fix the problem is another required step.
Six principles guide response
Interviews with 20 marketing practitioners helped identify these specific communication strategies. The findings apply when companies face cyberattacks or major public scandals. Stakeholders want clear explanations and regular updates rather than just notifications.
Reported by one outlet
Only one outlet has published this. Nothing here has been checked against a second report, so read it as that outlet's account and follow the link below for the original.
Reported by
1 independent outlet. Headline as published. Links open the original report.