New Zealand women face contradictory body ideals promoted by online fitness influencers
Researchers surveyed 200 young New Zealand women about the conflicting physical standards they encounter on social media platforms.
Survey reveals mixed body messages
The study found participants identified a confusing mix of lean, thin, curvy, and muscular ideals. Some respondents noted that these expectations included being fashionable or fat-free while also having shapely buttocks and thighs.
Influencers present curated lifestyles
Wellness influencers on Instagram and TikTok often display strict diet and workout regimens to millions of followers. These figures typically appear young, beautiful, thin, and toned while selling activewear and protein powders.
Potential benefits and risks exist
Many young women find these influencers motivating and educational for their health goals. However, the advice sometimes comes from people with questionable credibility on platforms lacking safeguards against unsupported health claims.
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