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Mercedes-Benz Unveils Holographic Windshield Display Technology

Mercedes-Benz has announced new holographic display systems that project sunlight-readable visuals onto vehicle windshields and safety alerts onto side windows.

Mercedes-Benz Unveils Holographic Tech to Turn Windshields Into Screens
File photo Mercedes-Benz Unveils Holographic Tech to Turn Windshields Into Screens Photo: Hypebeast

New Projection Systems Arrive

The automaker introduced the Holo Display technology which uses a dashboard projector and laminated film. This setup reflects light wavelengths to create imagery legible even in bright sunlight. The system restricts viewing angles so drivers see navigation data while passengers watch films. Mercedes-Benz is also developing Intelligent Display in Glass for side and rear windows.

Building On Previous Screens

Even when not currently active, both next-generation systems stay nearly undetectable to the human eye. These technologies expand automotive screens directly onto vehicle windows following the Hyperscreen introduction earlier this decade. The windshield system pairs a dashboard-integrated projector with specialized transparent film laminated onto interior glass.

External Communication Capabilities

By incorporating discreet LED components, cars can send external signals to their environment through projected warning indicators. The system projects safety symbols and traffic-related alerts only when needed for driver awareness. German luxury automaker Mercedes-Benz announced these developments to improve upon current-generation head-up displays.

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