Kim Kardashian opens new Skims flagship store in London
Kim Kardashian and Jens Grede opened a new 12,000-square-foot Skims flagship store on Regent Street in London during London Fashion Week.
Star-studded party marks European debut
Fans gathered outside the location to celebrate the opening of this first European retail space. The event featured appearances from Troye Sivan, Kim Petras, Tems, and Central Cee among other guests.
Store design focuses on product experience
Kardashian stated that customers can try on items and feel the fabrics in person rather than just viewing them online. The two-floor space includes a large sculpture by artist Vanessa Beecroft and displays the full apparel range.
Location takes over former Ted Baker site
The new shop occupies the building at 245-247 Regent Street which previously housed a Ted Baker store. Architect Rafael de Cárdenas designed the interior to allow shoppers to immerse themselves in the brand world.
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