Asos launches adaptive fashion line with Sinéad Burke
Asos has launched a new adaptive clothing collection designed in partnership with Sinéad Burke and Tilting the Lens.
Design process involved disabled consumers
The project took two years to develop after an open-sourced whitepaper was published. Over one hundred global disabled people were surveyed to identify key shopping issues. The resulting 51-piece collection includes sizes from XS to XXXL for men and women.
Collection features accessible clothing details
Items include magnetic fastenings, hidden zips, and elastic waistbands to improve usability. The range focuses on occasionwear but also offers casual options like T-shirts. Prices for all pieces fall between thirty-two and sixty-five pounds.
Survey highlighted specific shopping barriers
Participants noted that e-commerce platforms and delivery methods often create accessibility problems. Comfort and fit were cited by eighty-six percent of survey respondents as top motivators. The category most lacking in the market according to users was occasionwear.
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