SkyNet Pakistan MD Wasay Shamshad discusses export logistics challenges

Export margins face freight pressure

Securing an overseas customer is only the start for Pakistani businesses selling abroad. Shipping costs often eat into profit margins due to fuel surcharges and airline capacity limits. Global freight conditions further complicate the ability to move products across borders competitively. Small and medium enterprises struggle with these issues because they lack specialized teams found in larger exporters.

Customs rules impact returns

SkyNet Worldwide Express Pakistan states that returned international parcels are treated as fresh imports for customs purposes. This process potentially triggers duties and additional costs despite the items originally leaving the country as exports. Such financial penalties make sustaining international e-commerce operations difficult for smaller business owners. Banking procedures and foreign exchange requirements also create hurdles for handling international payments effectively.

Operations need infrastructure growth

Wasay Shamshad noted that logistics must become part of a company's operational infrastructure rather than just a final step. Exporters require systems supporting scheduled pickups, bulk processing and inventory coordination to serve customers consistently. As businesses shift from sporadic requests to consistent international activities, the roles of fulfillment and storage become increasingly vital. Technology integration and shipment visibility are essential for building an operation capable of serving international customers profitably.