Pakistan tourism chief says AI and technology can boost sector growth
The managing director of the Pakistan Tourism Development Corporation stated in Islamabad on September 27 that artificial intelligence offers new ways to promote the country's tourism potential.
World Tourism Day focus
Aftab-ur-Rehman Rana spoke to reporters during World Tourism Day celebrations. He noted that this year's theme centers on using artificial intelligence to transform the industry. The official emphasized that Pakistan possesses rich natural landscapes and historical heritage for visitors.
Engaging youth with tools
Programs are currently being introduced to encourage young people to use modern technology. These initiatives aim to involve the country's youth in innovative promotional activities. Special attention is being given to these younger generations within the tourism industry.
Industry stakeholder cooperation
The corporation is working alongside all stakeholders of the tourism sector. Various activities are being organized in connection with the global observance date. This collaboration supports the broader goal of developing the national tourism market.
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