Luxury hotel brands launch new ships at sea offering five-star service
Major hospitality groups including Ritz-Carlton, Four Seasons and Aman are introducing luxury hotels that operate on the high seas.
New category fills market gap
These vessels offer five-star service while avoiding the crowds found on large cruise liners. Private yacht charters provide freedom but often lack facilities like spas and entertainment options. The new ships aim to combine resort design with small-ship agility for a personal experience.
Ritz-Carlton leads early expansion
The Ritz-Carlton Yacht Collection was announced in 2017 and began operations with its first yacht in October 2022. This brand made an early case for the luxury hotel at sea category.
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