Digital media highlights Pakistan’s hidden tourism treasures for International Tourism Day
On International Tourism Day, digital platforms and social media posts are showcasing Pakistan's remote locations and historical sites to a global audience.
Social media drives visitor interest
A selfie taken before an ancient Buddha statue or a video of a snow-covered mountain can now serve as a powerful invitation for travelers. For eighth-grade student Malaika Bibi and her brother Ibrahim Khan, visiting the Peshawar Museum fulfilled a childhood dream by allowing them to share photos with friends online. This simple act reflects a shift where tourism promotion no longer relies solely on traditional brochures or television commercials.
Virtual tours expand reach
A 360-degree virtual tour of a crystal-clear lake demonstrates how technology brings remote valleys to the world stage. Artificial intelligence-powered travel platforms are emerging as new tools that help destinations gain international attention without needing physical travel agents.
Students capture cultural heritage
The siblings captured photographs of centuries-old Gandhara sculptures and a statue of Lord Buddha to share through digital platforms. These moments show how ordinary social media posts are becoming invitations for the world to discover the country's hidden treasures.
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