Australia ranks among top destinations for Chinese tourists during Golden Week holiday
Chinese travellers chose Australia as a leading destination during their week-long national holiday from October 1 to 7.
Booking trends show longer trips
A popular travel booking platform reported that passengers are taking longer and further journeys beyond the region this year. International Air Transport Association data indicates flight bookings from China to Australia for October 2026 rose 19 per cent compared to last year.
Tourists prefer quality small groups
A Melbourne travel agent notes that many visitors now choose quality trips in small groups or road trips instead of large tours. Some tourists expressed surprise at finding so many Chinese visitors at specific spots like the Whitsundays.
Holiday timing boosted visitor numbers
The combined three-day Mid-Autumn Festival public holiday and Golden Week gave people 13 days off to travel. More than 2.2 million inbound and outbound passengers moved during the Mid-August Festival according to official figures.
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