Amsterdam stops investing in tourism marketing to manage visitor numbers
Amsterdam has decided to cease traditional marketing investments as the city shifts focus from growing tourism to managing its existing visitor economy.
City changes tourism investment strategy
Amsterdam & Partners corporate communications specialist Mila de Heer stated that the city is no longer trying to grow tourism. The organization aims for a visitor economy that contributes to the city and respects residents. Officials say visitors are welcome but not at any cost.
Global destinations limit tourist influx
Many desirable destinations around the world are rejecting unrestrained mass tourism due to resident complaints. Overtourism has aggravated locals who feel they no longer benefit from an industry taking over their infrastructure. Some cities are testing taxes and access restrictions to limit the number of tourists.
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