Air France boosts luxury revenue with caviar and champagne in first class
Air France reports increased premium bookings and revenue this year by serving lavish meals to wealthy travelers despite global industry challenges.
Premium offerings drive growth
The Paris-based carrier is investing heavily in its most lucrative cabins while upgrading onboard menus with luxury-branded products. Chief Executive Ben Smith told Reuters that generous servings of caviar and champagne are helping the airline weather recent disruptions.
External factors impact travel
Soaring jet fuel bills and disrupted patterns caused by the nearly seven-month-old Iran war have forced many airlines to cut capacity. Air France-KLM parent company notes that these global issues are squeezing the industry while some carriers rein in spending.
Paris brand appeal remains
The airline has tapped into interest created by the Emily in Paris TV show and tourists fascination with French fashion. Smith highlighted that all luxury brands are based in Paris where the carrier operates more Michelin-starred restaurants than anywhere else.
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