Wix study shows domain trends shifting in 2026 while .com remains dominant
Wix released a study on 2026 domain registration trends showing that .com is still the default choice despite rising adoption of other extensions.
Store and org domains outperform com
The data indicates that websites using the .store extension drive 10 percent more sales than those with a .com address. Additionally, sites registered under .org are 34 percent more likely to generate ecommerce revenue compared to standard commercial domains. Experts suggest these extensions signal clear intent to visitors, which may attract more qualified shoppers.
New extensions see higher adoption rates
Brands are increasingly selecting top-level domains like .ai.io, and .store for their online presence. This shift marks a clear change in how companies choose to identify themselves on the internet. The study confirms that while .com holds its position, other options are gaining significant ground.
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