TikTok launches Must Eat restaurant guide to challenge Yelp and Google Maps
TikTok introduced a new in-app restaurant guide called Must Eat on Wednesday in New York City, Los Angeles, and San Francisco.
New feature uses platform data
The company built this section using over 40 million existing posts about dining. Users can now leave reviews and make reservations directly within the app.
Categories separate casual and fancy spots
The guide divides options into everyday eats and elevated dining categories. Select restaurants allow users to book tables through OpenTable integration.
Launch targets major US cities
This feature appears in the search bar and local feed for specific locations. It aims to compete with traditional review sites by using video discussions.
All 2 outlets report consistently
No differences in figures, names or dates across these reports.
- The Verge
- TechCrunch
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2 independent outlets. Headlines as published. Links open the original report.