Oura Ring 4 sells for $249 at major retailers
The Oura Ring 4 is now available for purchase at Amazon, Best Buy, and Target with prices starting at $249.
Discounted pricing starts today
The previous-generation device is on sale for as low as $249 across major US retailers. This price represents a $100 reduction from the standard retail cost and marks the first significant discount since July. Most silver and black models in sizes 8 through 13 are currently stocked at this lowest price point. Best Buy offers an exclusive deep blue midnight color option for $279 to customers who visit their stores.
Sizing kits offer store credit
Shoppers unsure of their ring size can purchase a sizing kit for $10 at Amazon or Target. This kit includes $10 in store credit toward a new Oura Ring 4 purchase if the fit is incorrect. The newer Oura Ring 5 features a lighter and thinner design but retains the same sensors and software features as the older model. To unlock every feature on the device, users must maintain an active subscription priced at $5.99 monthly or $69.99 annually.
Hardware specs remain similar
The final-generation smart ring features identical sensors and software to the newest model launched by the firm. The device is slightly thicker than its successor but offers a wider range of available sizes for buyers. In her review, my colleague Victoria Song examined six distinct smart rings to evaluate their health and fitness tracking capabilities. Oura beat them all handily according to the testing results published alongside this sales announcement.
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