OpenAI launches Business Hub for company profiles and agents
OpenAI rolled out a new Business Hub on Tuesday to let companies create verified profiles and specialized agents within ChatGPT.
New features arrive in beta
The company introduced the Business Hub to help enterprises control how users interact with their businesses. Eligible firms can now create profiles that allow them to verify and update product information. Users will also gain access to a specialized business agent for asking questions about specific products. These new tools are currently available in beta testing before a wider public release.
Insights mimic Google Analytics tools
The hub provides limited business insights showing profile views, mentions, and website clicks from ChatGPT users. Benji Shomair, OpenAI's VP of Monetization, stated there are multiple verification methods for different markets. This approach shifts focus away from the failed e-commerce hub project that included a checkout cart feature. The initiative aims to make ChatGPT function more like a search engine for product discovery.
Previous shopping plans did not work
OpenAI previously attempted to position ChatGPT as an e-commerce hub using a commission fee system. That project failed to take off and the company retired the effort in March this year. The new business profiles attempt to replicate the role Google has held since the internet began. The outcome of this new plan is uncertain when compared to earlier shopping strategies.
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