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OpenAI adds visual try-on and favorites tools to ChatGPT shopping

OpenAI has launched new visual shopping features including virtual try-on and a Favorites list within its ChatGPT platform in San Francisco.

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Virtual clothing try-on arrives

Users can now upload a selfie or full-body photo to see how specific clothing items look on them. This capability appears through a new Try On button inside ChatGPT shopping results. The feature relies on the ChatGPT Images 2.5 model for natural lighting and consistent edits.

Favorites saves discovered products

A second update allows users to save items they find while browsing online stores. Saved products appear in the ChatGPT Library for later review by the user. This function builds on existing tools that let people describe styles or upload celebrity outfit photos.

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