Nvidia raises Shield TV Pro price by $100 due to AI costs
Nvidia announced an immediate $100 price increase for the Shield TV Pro streaming device effective October 2.
New pricing takes effect today
The company confirmed the new cost is $299.99 for the Pro model. This change applies to units manufactured after the supply chain shifts caused by memory shortages.
Component costs drive the hike
A spokesperson stated that component prices, specifically for memory, have risen substantially across the industry. Nvidia sells every unit it currently produces without relying on old stockpiles.
Older non-Pro version is gone
The standard Shield model launched at a lower price but has since been discontinued. The Pro variant continues to run the Tegra X1+ processor despite its age.
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