Meta Muse AI agents now place calls to US businesses for paying subscribers
Meta's consumer AI agent Muse can now place calls to United States businesses on behalf of users who subscribe to its paid plans.
Paid access enables business calls
Meta announced that its consumer AI agent Muse can now initiate phone calls to U.S. businesses for paying subscribers. The company previously tested this capability in September before rolling it out broadly to paid users last month. Alexandr Wang, Meta's Chief AI officer and head of Superintelligence Labs, confirmed the feature is available only to those who pay. Subscription plans start at $20 per month providing 500 million tokens weekly while heavier users pay $100 for 3 billion tokens.
Users avoid tedious phone tasks
The new feature allows the AI to handle calls people dislike making such as contacting cable companies or the DMV. Users can also request calls to restaurants that do not offer online reservations for booking tables. Previously only select early adopters could access this function after specifically asking the AI system for permission. Now anyone paying for Muse can make these requests without needing special approval from the development team.
Receptionists often hang up on bots
Many businesses and receptionists hang up immediately when they identify that a caller is an AI agent rather than a human. Despite this challenge, improved voice mimicry makes it harder for staff to distinguish between customers and automated assistants working on their behalf. Other tools like Instinct and Google's Gemini also offer similar calling options though reception remains mixed across the industry.
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