Meta launches new subscription service Meta One with AI features
Meta announced a new subscription offering called Meta One on Tuesday for users of its platforms.
New plans target creators and businesses
The company introduced single product plans like Instagram Plus and Facebook Plus alongside bundle options ranging from $7.99 to $499 per month. Helen Ma, VP of subscriptions for Meta, stated that users want specialized capabilities beyond what free offerings provide. These features include tools for scheduling content and accessing business agents for customer service.
AI tools expand premium access
Subscribers will gain access to AI tools for creating and editing images as well as generating videos. The suite also includes in-app utilities such as the Restyle editing tool available on Instagram. This expansion follows previous subscription tiers added in March that allowed profile customizations and story insights.
Revenue growth from earlier tiers
Data indicates that Instagram daily revenue averaged $1.2 million during the week of September 9. Facebook daily revenue reached $528,000 in the same period according to market intelligence provider Appfigures. These figures represent significant increases from the prior week for both platforms.
All 2 outlets report consistently
No differences in figures, names or dates across these reports.
- The Hollywood Reporter
- TechCrunch
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