Laika film Wildwood earns $70 million in third weekend
The stop-motion movie Wildwood has grossed nearly $70 million worldwide by its third weekend of release.
Box office performance continues
Globally the movie debuted with $14.6 million, taking third spot in the domestic market after Clayface and You Can See Everything. Through Tuesday, November 11, it added another $60 million while operating in fewer theaters. Domestic earnings have now surpassed $40 million, marking the largest theatrical engagement for distributor Fathom Entertainment.
Comparison to previous Laika films
Wildwood has outgrossed the entirety of 2019s Missing Link and is approaching the totals of 2017s Kubo and the Two Strings. The two previous works are linked to CEO Travis Knight, whose directorial debut occurred with the later movie. The movie maintains momentum despite declining box office numbers ranging between 20 percent and 25 percent.
Marketing chief comments on appeal
Laika marketing chief David Burke stated that the rarity of a PG-13 fantasy told in stop-motion drives audience interest. He noted that recommendations from people who have seen the film carry significant weight with viewers. Audiences are currently making the case for the movie using their own words rather than relying on studio promotion.
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