Instagram quietly launches dedicated app for Apple TV
Meta added support for Apple TV to its Instagram application on October 23.
New platform compatibility arrives
MacRumors identified an updated version of the app in the App Store. Archived pages from October 18 showed the service was limited to iPad and iOS devices.
Expansion follows earlier tests
The company began testing a version focused on video content in December of last year. This release joins existing versions available for Amazon Fire TV, Samsung Smart TVs, and Google TV.
Strategy targets longer content
Instagram aims to push into longer-form episodic content through this new channel. The move also seeks to capitalize on the growing popularity of microdramas.
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