Global smartphone shipments hit lowest third quarter level since 2012
Preliminary estimates show worldwide smartphone shipments fell to their worst third-quarter total in fourteen years due to memory shortages and rising costs.
Market share shifts for major brands
Samsung maintained its leading position with a 23 percent market share during the period. Apple increased its standing to 22 percent, marking the first time it crossed that threshold in a quarter. Both companies faced year-on-year declines in their shipment volumes despite these changes in ranking.
Supply chain issues drive price hikes
Manufacturers raised retail prices because soaring costs for memory components strained production capabilities. Shortages of chips linked to AI infrastructure projects forced makers to prioritize profit over selling more units. Consumers are keeping older devices longer while considering refurbished options instead of buying new phones.
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