Ford pledges never to sell driving data to outside firms
Ford Motor Company announced a new privacy promise in the United States stating it will not sell customer driving data to third-party brokers.
New commitment on data sales
The automaker stated it will stop sharing telematics information with external companies. This pledge aims to distinguish the brand from rivals facing legal trouble over similar practices. Ford says this policy applies to all customer driving habits collected by its vehicles.
Methods for data protection
The company plans to use aggregation and anonymizing techniques to safeguard personal information. Customers will receive clear explanations about how their data is utilized internally. Drivers can also adjust settings to control the amount of data they share.
Goal of building trust
Kristin Jones, chief privacy officer at Ford, wrote that earning trust requires daily protection of personal information. The blog post emphasized that safeguarding data is a primary method for achieving this goal. The firm intends to continue using data to improve vehicle safety features.
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