Ferrari Luce EV sells out entire 2027 production run
Ferrari CEO Benedetto Vigna announced Tuesday that the company has fully allocated its 2027 production of the controversial five-seater electric Luce.
Strong demand despite early criticism
The vehicle, designed by Jony Ive, faced mockery and a drop in stock price when it debuted in May. CEO Benedetto Vigna stated that all planned units for next year already have buyers. Deliveries are expected to begin in the fourth quarter of 2027.
Pricing and production targets
The Luce starts at approximately $615,000 according to recent reports. Ferrari has not publicly disclosed the total number of vehicles it plans to build for this model year. The company aims to sell 2,500 units by 2030.
Customer base remains undisclosed
Vigna described the client list as a good mix regarding geography and client type. He refused to provide specific details about who these buyers are. Reports suggest some customers may include founders of artificial intelligence laboratories.
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