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Dawn Myers aims to simplify styling for curly hair

Dawn Myers is developing new tools to help people wash and style textured hair after identifying a gap in the market.

Dawn Myers is making it easier to style, detangle, and care for curly hair
File photo Dawn Myers is making it easier to style, detangle, and care for curly hair Photo: TechCrunch

Current challenges for textured hair

Washing and styling textured hair often takes about an hour and twenty minutes. Many existing tools like blow dryers change the chemistry of naturally curly hair instead of helping it.

Historical context for the gap

Myers noted that historical mandates to cover hair led to the creation of do-rags because natural textures were viewed as unacceptable. Later products like hot combs and flat irons emerged to straighten hair rather than care for it.

Recent shift in acceptance

It has been roughly fifteen years since women of color and white women felt comfortable exposing their naturally curly hair. This change in attitude highlighted the need for better hardware specifically designed for textured hair types.

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