Apple updates App Store rules to ban nonconsensual intimate imagery apps
Apple announced updated App Store guidelines on Friday that explicitly prohibit applications generating nonconsensual intimate images using artificial intelligence tools.
New restrictions on AI content
Developers must now proactively prevent and remove sexualized images created without permission. Apps that add features like nudification after approval face removal from the store. Violations will lead to app deletion if safeguards are not implemented.
Previous enforcement actions
A San Francisco city attorney ordered Apple to remove thirteen specific applications in July. Protestors at the June WWDC event demanded the removal of related technology. Senators received a threat from Apple regarding the potential removal of Grok.
Protection for vulnerable groups
Applications facilitating human trafficking or child exploitation will be pulled immediately. The policy clarifies that such apps violate existing content moderation requirements. Developers failing to remedy violations after notice risk being removed from the platform.
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