Apple reportedly developing two iPhone game controllers under Beats brand
Bloomberg's Mark Gurman reported that Apple is developing two new gaming controllers for the iPhone which will likely be sold under its Beats brand.
Code references confirm development
MacRumors readers identified code in a macOS release candidate referencing two hardware devices with gaming components. These codenamed units T6502 and T1057 feature dual thumbsticks, shoulder buttons, and D-pads according to the reports.
Beats executives lead project
Bloomberg's Mark Gurman stated that Beats executives are handling product engineering and conception for these devices. Apple may use this subsidiary brand to experiment with new territory while offering more affordable options than its premium lineup.
Strategic market positioning
The accessories could skip typical premium materials to reach a broad audience at a lower price point. This approach aligns with how Beats currently sells iPhone cases and USB-C cables that do not follow Apple's usual design approach.
2 outlets, different leads
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Engadget
Apple's rumored gaming controller for iPhone could feature Beats branding
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The Verge
Apple is reportedly working on iPhone game controllers
Reported by
2 independent outlets. Headlines as published. Links open the original report.