Apple products evolved significantly under Tim Cook leadership
Engadget reports that Apple transformed its product line and services business during the fifteen years Tim Cook served as chief executive officer.
New product categories emerged
Tim Cook became CEO in 2011 when the iPhone drove growth while the Mac used Intel processors. By fiscal 2025, net sales reached $416.2 billion across more than 2.5 billion active devices. The company introduced entirely new categories and moved the Mac to its own silicon chips. Services revenue now exceeds $100 billion annually as a major part of total income.
Health features expanded rapidly
The Apple Watch launched in 2015 primarily as an iPhone companion for notifications and activity tracking. Series 4 added ECG apps and fall detection capabilities to monitor heart rhythm and safety. WatchOS 11 introduced sleep apnea notifications while Series 11 added sleep scoring and hypertension alerts. These updates allowed the watch to track metrics the iPhone cannot measure directly.
AirPods gained health tools
AirPods started as wireless earbuds but gained roles within the larger Apple ecosystem through automatic pairing. The Pro 2 model added hearing tests and aid functionality for mild to moderate hearing loss. Pro 3 units now include heart rate sensing to track workout effort during exercise sessions. These tools make support more accessible without requiring users to adopt entirely new devices.
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