Apple develops screen-less fitness tracker to compete with Whoop
Bloomberg reports that Apple is developing a new screen-less fitness tracker intended for release in at least 2028.
New device design details
The upcoming product would feature a thin fabric band with a sensor-equipped computing module. This form factor is similar to the bands sold by Whoop. Prototypes of this item have already been developed according to the outlet.
Current company leadership changes
Tim Cook stepped down as CEO in August to become executive chairman. John Ternus has taken over the role of new CEO. The company is also facing headwinds from rising costs due to a memory shortage.
Existing wearable product line
Apple already sells fitness tracking data through its Apple Watch device. That current wearable records workouts, heart rate, and sleep information for users.
Reported by one outlet
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