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Amazon Prime Big Deal Days event runs October 6 and 7

Amazon will host its secondary shopping event known as Prime Big Deal Days on Tuesday and Wednesday, October 6 and October 7.

A Deal Hunter’s Guide to Amazon Prime Big Deal Days (2026)
File photo A Deal Hunter’s Guide to Amazon Prime Big Deal Days (2026) Photo: WIRED

Event timing and duration details

The sale officially begins at 3:01 am Eastern time or midnight Pacific time. The entire promotion lasts for a total of 48 hours. New offers appear three times daily at 3 am, 11 am, and 4 pm ET.

Lightning Deals availability schedule

Lightning Deals go live sporadically throughout the two-day period alongside the scheduled drops. Some discounts are available to non-Prime members despite member-only advertising claims. The event structure includes a main summer sale and this fall secondary sale.

Deal tracking and coverage plans

WIRED reviews team tracks prices to identify common shopping pitfalls during the event. Experts pooled their expertise to prepare guides for the latest Amazon Prime Day Event. The outlet will cover best deals from both Amazon and retailers.

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