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Amazon launches new Alexa Tablet Pro to compete with Apple

Amazon has released a redesigned Alexa Tablet Pro that directly competes with the iPad Pro.

Alexa Tablet vs iPad Pro: How Amazon is keeping up with Apple
File photo Alexa Tablet vs iPad Pro: How Amazon is keeping up with Apple Photo: Engadget

New hardware features premium design

The new device uses a slim aluminum body similar to other high-end tablets. It includes a 12-inch screen with a high refresh rate for better visuals. Users can attach keyboards and styluses to use the tablet as a productivity tool.

Software access expands options

Amazon added the Play Store to allow users to download premium applications easily. This change addresses previous limitations found in the Amazon Appstore for older Fire Tablets. The new model runs Android while Apple uses iPadOS on its own devices.

Price remains lower than rival

Amazon sells this tablet at a cheaper price point compared to the 13-inch iPad Pro. Both products offer similar core functions but differ in their operating systems and processors. The new Amazon option aims to capture market share with its affordable cost.

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