Amazon executive Panos Panay advises founders to embrace failure
Amazon SVP of Devices Panos Panay spoke at TechCrunch Disrupt in San Francisco about the necessity of failing to build successful products.

Panay shares lessons from Microsoft history
The executive described his time at Microsoft as a period where he weathered expensive mistakes. He specifically cited the launch of the Surface RT tablet as a significant failure during his tenure. That product resulted in a nearly $1 billion write-down for the company.
Recovery requires harvesting lessons learned
Panay stated that admitting a mistake is easy but understanding what happened is the real challenge. He explained that failures often stem from decisions made years prior to the actual event. Leaders must face these setbacks directly to learn from them and move forward.
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