Willy Chavarria leads new adidas Originals adiSignature collection launch
Adidas Originals and designer Willy Chavarria launched the first adiSignature collection on October 23.
New cuts and premium materials define the line
The debut range features classic sweat styles with roomy fits and dropped shoulders. Heavyweight 420g brushed-back fleece serves as the core material for durable base layers. The collection includes hoodies, full-zips, crew necks, tees, tanks, and sweatpants.
Design focuses on vibrant eighties-inspired color palettes
Bold color blocking appears alongside neutral staples to offer timeless individual style. The styling campaign was directed by Georgia Pendlebury with photography by Brianna Capozzi. This new framework is designed to evolve over the coming years.
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