Toyota taps NYC photographer Jingyu Lin for new electric C-HR campaign
Toyota has hired New York City-based photographer Jingyu Lin to create a shoot featuring the all-electric C-HR that explores friendship connections.
Photographer selected for city project
The automaker engaged Lin to present a series titled A City in Frame. This specific installment focuses on the theme of friendship being about connection. The campaign utilizes the C-HR as part of Toyota's new all-electric family lineup.
Friends navigate busy streets
The visual narrative follows two friends named Ramona and Emily moving through various neighborhoods. They visit locations including Manhattan, Queens, and Brooklyn while driving the vehicle. The pair describes their synchronized movements as instinctual during the trip.
Vehicle performance highlighted
Lin's work emphasizes the all-electric performance capabilities of the C-HR model. One friend expresses trust in the car to reach necessary destinations quickly. The final output showcases an inspiring ride experience for the duo.
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