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Tory Burch launches new Bunny Knot bag collection named after Rachel Mellon

Tory Burch introduced its new Bunny Knot bag line at the fall/winter 2026 runway show, naming it after horticulturist Rachel Mellon.

Tory Burch’s New Bunny Knot Bag Makes a Case for the Modern Heirloom
File photo Tory Burch’s New Bunny Knot Bag Makes a Case for the Modern Heirloom Photo: Elle

Design inspiration and name origin

The collection features a decorative stitch with two interlinking loops that mimic the brand's double-T logo. Designers found this specific detail on a tufted cushion while restoring Rachel Mellon's home in Antigua. The line is named after the legendary horticulturist and philanthropist rather than an animal motif.

Pricing and available styles

The Bunny Knot Shoulder Bag retails for under $500 and comes in two sizes. Classic black leather remains a top pick among the multiple fabrications offered by the label. Similar motifs appear throughout the wider fall collection, including flats with matching diamante details.

Campaign stars and launch

Amelia Gray debuted the new signature at the runway show while Alex Consani and Awar Odhiang starred in the first campaign. Loyal brand supporters such as Amanda Seyfried quickly adopted the style for their own wardrobes.

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