TikTok searches for 2010s fashion trends surge in late August
Harpers Bazaar reported a sharp increase in social media interest regarding early 2010s clothing and accessories during the summer of 2024.
Search volume for specific items rises
TikTok searches for the Mugler 2011 Lady Gaga dress increased by 1,000 percent to reach 3.5 million views this summer. Interest in Gunna outfits from 2018 climbed to 4.4 million searches on the platform. Searches for original Garage Tops also hit an all-time peak of 4.9 million during the same period.
General nostalgia trend accelerates quickly
By late August, general queries about returning to the year 2010 jumped 195 percent to 3.79 million searches. The publication notes that this surge represents a faster pace of nostalgia compared to previous years. This shift marks a change from earlier Y2K trends toward grungier early 2010s aesthetics.
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