Subtitle launches eight-piece Godzilla capsule collection with laser-burned denim

Collection features ocean themes

The range uses the monster's lifelong bond with the ocean as its design thread. The collection features denim that has been garment-washed alongside laser burns modeled after heat rays. Featured items are a Type I jacket, a noragi-style jacket, and a hat scaled at 1:1954. Subtitle founder Liang Shi stated that the sea became washed denim in the production process.

Laser technique mimics atomic ray

Lasers burn artwork directly into the fabric to permanently change its color and texture. This method references the heat ray from the original 1954 film rather than printing on top. The Godzilla Minus Zero Black Type I Denim Jacket uses this technique for a large figure across the back. The reversible liner jacket combines a quilted nylon bandana patchwork design with a black denim lining on the reverse side.

Items available online now

Shoppers can now access the entire collection exclusively at Godzilla.com. This worn Odo Island Souvenir T-Shirt mimics the traditional style of a tourist tee. The Barrel-leg Paisley Pants conceal designs of Godzilla and footprints within a print process where dyeing occurs after printing. The most fun item is the 1:1954 Scale Denim Hat featuring an embroidered person.