Soho House Opens New Tokyo Club In Aoyama

Design blends local and global styles

The club addresses a unique challenge by serving both visiting members and local residents. Long-time visitors seek immersion in the city's creative scene and local cuisine. Local members looking for British tailoring traditions want a slice of London clubbiness. Design director Domhnall Nolan led the project after six years studying Japanese architecture. He aimed to create a maximalist execution using minimal details within a chaotic city.

Reception features handmade paper and lacquer

Guests enter through discreet timber double doors off Minami-Aoyama into an amber-lit reception space. The area uses gridded panels of handmade washi paper and a glossy Kyoto lacquer desk. Employees sport bespoke Japanese denim attire crafted through a partnership with Onitsuka Tiger. Artworks on the walls look like oversized Uniqlo receipts to treat high design irreverently.

Rooms offer matcha palette and views

Bedrooms feature indigo shades inspired by Japanese denim and wraparound balconies overlooking Aoyama. One room includes a living area bathed in a soothing matcha color palette. The location sits near the frenetic energy of Omotesando crossing for easy access. This outpost represents the brand's first property in Japan following years of planning.