Sarah Jane Nader launches first fashion collection with Express starting Sept 23
Dancing With the Stars personality Sarah Jane Nader has released her debut clothing line in partnership with retailer Express, available online beginning September 23.
Collection design and availability
The new capsule features 46 co-designed pieces that combine sharp tailoring with sexy silhouettes. Nader describes the line as an effort to celebrate freedom and authentic dressing for queer women. The collection includes specific items such as a shirt with a removable tie and a bomber jacket.
Campaign imagery and themes
Marketing materials showcase various ways to mix and match the available garments in the capsule. Nader states that moving to New York gave her the confidence to make bolder fashion choices. Her family influence also shaped the direction of this first creative director role.
Regional inspiration details
One brooch in the line serves as an homage to Nader's Louisiana roots. The campaign imagery demonstrates how customers can wear the pieces to feel confident and in charge. These styles are available for purchase in limited quantities starting next week.
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