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Rihanna’s daughter Rocki Irish debuts in Savage X Fenty holiday campaign

Rihanna shared a new Savage X Fenty campaign on Friday, October 9, featuring her three children including daughter Rocki Irish for the first time.

Rihanna’s Daughter Rocki Makes Her Savage X Fenty Campaign Debut With Her Siblings
File photo Rihanna’s Daughter Rocki Makes Her Savage X Fenty Campaign Debut With Her Siblings Photo: Elle

Family poses in festive photos

The singer posted images of herself and her three children wearing matching red-and-white pajamas with snowflake motifs. The family is pictured inside a blanket fort to create a cozy holiday atmosphere. Rocki Irish wears a ribbon to complete her coordinated look alongside her brothers.

Video shows Christmas morning scenes

An accompanying video features the children playing with ornaments and toys during a reenactment of Christmas morning. Rihanna appears in the footage waking up to see her children sleeping peacefully. The content marks Rocki Irish's first modeling gig with the brand.

Holiday collection details revealed

The campaign includes coordinated styles so the whole family can match their outfits. Rihanna captioned the post stating that the gang is sold separately. This project kicks off the holiday season for the loungewear and lingerie brand.

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