Pringles offers winner 200 years of chips and a burial urn
Pringles has launched a Halloween campaign offering one winner a custom urn and two centuries of free snacks if they agree to be buried in the container.
Campaign details and entry rules
The brand invites participants to enter by signing a digital will before October 22. A winner will be chosen around October 31 to receive the prize package.
Inspiration from Fredric Baur
This activation draws direct inspiration from Fredric Baur, the chemist who invented the tubular can. His family placed part of his ashes inside a container following his death in 2008.
Prize specifications and features
The winning urn is forged from precious metal and includes a removable lid. It also features personalized engraving and matches the signature dimensions of the original canister.
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