Pierpaolo Piccioli presents personal coral show at Balenciaga Paris fashion week
Designer Pierpaolo Piccioli presented his most personal collection for Balenciaga during Paris fashion week on Thursday.
Coral sculpture marks catwalk centre
Piccioli placed a monumental undersea coral sculpture made from fabric in the middle of the runway. He described the presentation as the most personal show he has done at the house.
Design philosophy focuses on craft
The designer emphasized that his approach relies on couture atelier traditions rather than contemporary branding obsessions. He stated that how a person feels in their clothes is more important than how they look.
Sales decline raises future questions
Balenciaga sales have declined recently, with menswear becoming a key revenue source under the previous designer. Rumblings about Piccioli's future exist after such a brief tenure at the brand.
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