Needby Vintage launches new denim line using Japanese craftsmanship
Needby Vintage, founded by Tsuyoshi Kikushima in Okayama Prefecture, is launching a new denim collection that uses archival references and experimental processing to recreate vintage styles.
Brand focuses on reconstruction methods
The company approaches denim production less as reproduction than as reconstruction. Founder Tsuyoshi Kikushima draws on his previous experience with brands like True Religion and Rag & Bone to guide the project.
Production located in Okayama region
Operations take place within Okayama Prefecture, an area known for domestic Japanese jean manufacturing. The location serves as the birthplace of domestically produced jeans in this region.
Designs mimic aged wear patterns
The new line aims to replicate details found on secondhand pairs that have been worn over time. Features include specific fits, washes, and textures intended to match items found after years of use.
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