Nancy Twine launches new haircare brand Soulstice this month
Beauty entrepreneur Nancy Twine is launching her new haircare brand Soulstice this month after previously selling Briogeo to Wella Company in 2022.
Brand launch details and timing
Twine introduced the collection with a hydration-forward approach designed for various hair types. The brand name draws inspiration from the summer solstice when the sun reaches its highest point. This new venture marks Twine's return to entrepreneurship after stepping back from managing Briogeo.
Founding background and previous exit
She founded Briogeo in 2013 following her departure from a career in finance. The business was sold to Wella Company last year, allowing her to invest in emerging beauty brands. Her Dream Makers Founders Grant distributes one million dollars over four years to support other founders.
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