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Moncler unveils 2026 Re/Icons campaign with JENNIE, Cher and Grace Jones

Moncler has launched its 2026 Re/Icons campaign featuring cultural icons JENNIE, Cher, and Grace Jones modeling reimagined vintage outerwear.

JENNIE, Cher & Grace Jones Front Moncler Re/Icons Campaign
File photo JENNIE, Cher & Grace Jones Front Moncler Re/Icons Campaign Photo: Hypebeast

Campaign stars and photography

Photographer Gabriel Moses captured the three models wearing updated classics from the brand's archives. The collection draws inspiration from historical expedition gear dating back to the 1950s. Each star represents a different era while showcasing the enduring influence of Moncler's design history.

Specific jacket details

Cher wears a cream-colored Himalaya Hooded Short Down Jacket for the shoot. Grace Jones sports a violet version of the Karakorum Hooded Short Down Jacket. JENNIE is pictured in a black iteration of the same Karakorum model.

Broader collection scope

The full line includes new apparel, accessories, and eyewear alongside the reworked jackets. Items range from retro puffers to cult favorites like the Verone and Tibb models. The campaign highlights how these pieces transcend specific genres and generations.

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