Mocha brown hair color trend gains popularity among celebrities

Celebrities embrace rich brunette shades

Jenna Perry popularized this multidimensional brunette look which combines darker espresso tones with lighter milkier shades. Bella Hadid and Kaia Gerber are among the fans who adopted the style early on. Hailey Bieber and Daisy Edgar-Jones have recently joined the list of devotees seeking this smooth hue. Emily Ratajkowski and Amelia Gray also received individualized takes from Perry for their winter looks.

Stylists explain tonal variation importance

Stephen Buller and Anita Rice state that varied tones prevent the color from looking like a solid block. Lorraine Dublin notes these shades work especially well on textured and curly hair types. She suggests requesting a robust espresso foundation complemented by subtle mocha or cinnamon brown highlights. This approach creates a seamless color melt that highlights the shape of curls and coils.

Maintaining vibrancy requires specific products

Perry explains that preserving pigments with color-safe shampoo and conditioner is key to keeping hair strong. Clients can use Matrix Total Results Brass Off Shampoo to remove unwanted brassy or red tones. At-home gloss options like Glaze Supergloss Chocolate Gleam help prolong the vibrancy of the rich shade. John Frieda Brilliant Brunette Color Vibrancy Conditioner serves another purpose in maintaining the color's longevity.